Zest-O fresh pick: Integrated marketing campaign
Zest-O Corporation first started in 1981, and has been a leading food and beverage Filipino company competing with multinational companies for over 30 years. They have mastered the “doypack” packaging specifically for their RTD juice drinks. In 2017, Zest-O had the fair share of getting hit by the T...
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| Format: | text |
| Language: | English |
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Animo Repository
2020
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6254 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13312/viewcontent/PARCA_ANGELIQUERIA_11791039_1Edited.pdf |
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| Institution: | De La Salle University |
| Language: | English |