An integrated marketing communications campaign for Forever 21

• 主要作者: Lopez, Anne Wileen L.
• 格式: text
• 語言: English
• 出版: Animo Repository 2020
• 主題: Fashion 21—Marketing; Clothing trade; Marketing
• 在線閱讀: https://animorepository.dlsu.edu.ph/etd_masteral/6247; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13319/viewcontent/Lopez_Anne_Wileen_11796804_1_Redacted.pdf
• 機構: De La Salle University

Forever 21, the pioneer of global fast fashion, has been experiencing a decline in sales globally due to its expansion, and the emergence of aggressive competitors, thus leading to the filing of bankruptcy of the head office in the United States. In the Philippines, Forever 21 remains to be one of t...