An integrated marketing communications campaign for Forever 21
Forever 21, the pioneer of global fast fashion, has been experiencing a decline in sales globally due to its expansion, and the emergence of aggressive competitors, thus leading to the filing of bankruptcy of the head office in the United States. In the Philippines, Forever 21 remains to be one of t...
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| Format: | text |
| Language: | English |
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Animo Repository
2020
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6247 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13319/viewcontent/Lopez_Anne_Wileen_11796804_1_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |