An integrated marketing communications campaign for Shell Philippines: Shell Helix Oil Change+
Shell is a global leader in oils and has a variety of products and services in line with their Retail Lubricants line. Apart from innovative lubricant products, they also have car care servicing which is branded as Shell Helix Oil Change+ (SHOC+). While Shell remains to be the leader in the lubrican...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2020
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6237 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13329/viewcontent/Dadula_RaeJemimahMella_11789433_1Edited.pdf |
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| Institution: | De La Salle University |
| Language: | English |
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