An integrated marketing communications campaign for nuclear energy program

• Main Author: Bueno, Brandy M.
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Nuclear energy—Government policy—Philippines—Public relations; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/6233; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13333/viewcontent/Bueno_Brandy_11796359_IMC_for_Nuclear_Energy_Program_2_Redacted.pdf
• Institution: De La Salle University

Filipinos are improving economically and socially which result in higher energy consumptions as well as the speedy development and implementation of infrastructure to increase the country‘s global competitiveness. The demand for electricity peaked in 2019 as recorded Luzon grid attribute of 72.8% of...