An integrated marketing communications campaign for BalaiKamay Ph
There is no place like home. BalaiKamay came from the conjoined words, “Balai” which means house in different dialects and ethnicities like Ilokano, Bisaya and Ilonggo while “Kamay” because all of their products are handcrafted by our fellow Filipinos. The brand was launched and registered in 2016 b...
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2020
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6284 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13352/viewcontent/Ilagan_Ronelyn_11789409_IMC_edited.pdf |
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| Institution: | De La Salle University |
| Language: | English |