Analyzing consumer’s usage of telemedicine in the Philippines using the unified theory of acceptance and use of technology

• المؤلف الرئيسي: Guevara, Lylen Therese V.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2020
• الموضوعات: Telecommunication in medicine—Marketing; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_masteral/6283; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13353/viewcontent/Guevara_Lylen_Therese_11698853_edited.pdf
• المؤسسة: De La Salle University

The purpose of this research to identify the influences that can lead to the behavioral intention of Generation X Filipinos to Telemedicine. The Unified Theory on Acceptance and Use of Technology by Venkatesh was used as basis for the conceptual framework. Data were gathered through a survey questio...