Analyzing consumer’s usage of telemedicine in the Philippines using the unified theory of acceptance and use of technology

• Main Author: Guevara, Lylen Therese V.
• Format: text
• Language: English
• Published: Animo Repository 2020
• Subjects: Telecommunication in medicine—Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/6283; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13353/viewcontent/Guevara_Lylen_Therese_11698853_edited.pdf
• Institution: De La Salle University

The purpose of this research to identify the influences that can lead to the behavioral intention of Generation X Filipinos to Telemedicine. The Unified Theory on Acceptance and Use of Technology by Venkatesh was used as basis for the conceptual framework. Data were gathered through a survey questionnaire among 387 Generation X Filipinos residing in Metro Manila. The results reflected that facilitating conditions (p = <0.001) and monetary value (p = 0.001) significantly affect the behavioral intention to use Telemedicine whereas performance expectancy (p = 0.118), effort expectancy (p = 0.710), and social influence (p = 0.006) were statistically insignificant. Gender which was treated as a moderating variable does not influence intention. The study suggests that marketers should communicate effectively the availability of support when facilitating Telemedicine and the affordability of the services compared to its alternatives.