Study on the impacts of online shopping values, web atmospheric cues, and electronic word- of-mouth on young millennials’ repurchase intention

The purpose of this research is to explore and investigate the impacts of Online Shopping Values, Web Atmospheric Cues, Electronic Word-of-Mouth on Young Millennials’ Repurchase Intention. In this present study, partial least squares-structural equation modeling was used. As for its conceptual frame...

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Bibliographic Details
Main Author: Acosta, Ryan E.
Format: text
Language:English
Published: Animo Repository 2021
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/6314
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13360/viewcontent/Acosta_Ryan_11295104_Thesis_Paper_1edited.pdf
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Institution: De La Salle University
Language: English
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