Study on the impacts of online shopping values, web atmospheric cues, and electronic word- of-mouth on young millennials’ repurchase intention
The purpose of this research is to explore and investigate the impacts of Online Shopping Values, Web Atmospheric Cues, Electronic Word-of-Mouth on Young Millennials’ Repurchase Intention. In this present study, partial least squares-structural equation modeling was used. As for its conceptual frame...
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Main Author: | Acosta, Ryan E. |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2021
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6314 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13360/viewcontent/Acosta_Ryan_11295104_Thesis_Paper_1edited.pdf |
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Institution: | De La Salle University |
Language: | English |
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