A product line design and strategy model for manufacturing and marketing tradeoffs

• Main Author: Que, Wesley Manfred L.
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Product lines; Marketing; Operations Research, Systems Engineering and Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/6882
• Institution: De La Salle University

As the needs of consumers become more varied, companies have resorted to introducing product lines – sets of products with similar features – instead of individual products to address these needs. Because of this, the field of product line management has grown, where the decisions to be made inv...