A product line design and strategy model for manufacturing and marketing tradeoffs

As the needs of consumers become more varied, companies have resorted to introducing product lines – sets of products with similar features – instead of individual products to address these needs. Because of this, the field of product line management has grown, where the decisions to be made inv...

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Bibliographic Details
Main Author: Que, Wesley Manfred L.
Format: text
Language:English
Published: Animo Repository 2023
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/6882
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Institution: De La Salle University
Language: English

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