A product line design and strategy model for manufacturing and marketing tradeoffs
As the needs of consumers become more varied, companies have resorted to introducing product lines – sets of products with similar features – instead of individual products to address these needs. Because of this, the field of product line management has grown, where the decisions to be made inv...
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Main Author: | Que, Wesley Manfred L. |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2023
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6882 |
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Institution: | De La Salle University |
Language: | English |
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