An integrated marketing communication campaign for charmee
Charmee, a brand manufactured and distributed by JS Unitrade, offers feminine protection products such as sanitary napkin and pantyliners. At present, Charmee is ranked 4th in the sanitary protection industry in the Philippines with 8.7% market share based on the Euromonitor report. Currently, the s...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2014
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/7126 |
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| Institution: | De La Salle University |
| Language: | English |
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