Facebook social media advertising to internet purchase model: A conceptual framework
The purpose of this paper is to propose an enhanced model of the current theory on the Social Media Advertising Model (SMAM) by Ahmed and Raziq (2018) with the Theory of Planned Behavior and Internet Purchasing by George (2004) to create the Facebook Social Media Advertising to Internet Purchase Mod...
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| Format: | text |
| Language: | English |
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Animo Repository
2019
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/7143 |
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