A marketing plan for Araneta Center
The 1995 Marketing Plan for Araneta Center seeks to improve its status in the planning mall industry. The largest is to achieve a 20% increase in market share by year 1996. The financial target is 25% Return on Investment and an increase of 25% in in annual revenues by attracting more lessees to occ...
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1996
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/2165 |
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| Institution: | De La Salle University |
| Language: | English |
| Summary: | The 1995 Marketing Plan for Araneta Center seeks to improve its status in the planning mall industry. The largest is to achieve a 20% increase in market share by year 1996. The financial target is 25% Return on Investment and an increase of 25% in in annual revenues by attracting more lessees to occupy the untapped / unproductive portions of the commercial complex. The required Marketing Budget is P13.0 Million.
To achieve this, the Marketing Strategy shall apply the By Pass Attack. This indirect assault will generate the curiosity of the target market to try the new image if the Araneta Center, thereby attracting greater enthusiasm from a new breed of shoppers. |
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