A marketing plan for Araneta Center

The 1995 Marketing Plan for Araneta Center seeks to improve its status in the planning mall industry. The largest is to achieve a 20% increase in market share by year 1996. The financial target is 25% Return on Investment and an increase of 25% in in annual revenues by attracting more lessees to occ...

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Bibliographic Details
Main Author: Guzman, Arlene R.
Format: text
Language:English
Published: Animo Repository 1996
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/2165
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Institution: De La Salle University
Language: English