A marketing plan for Araneta Center
The 1995 Marketing Plan for Araneta Center seeks to improve its status in the planning mall industry. The largest is to achieve a 20% increase in market share by year 1996. The financial target is 25% Return on Investment and an increase of 25% in in annual revenues by attracting more lessees to occ...
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Animo Repository
1996
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oai:animorepository.dlsu.edu.ph:etd_masteral-90032023-10-16T05:09:50Z A marketing plan for Araneta Center Guzman, Arlene R. The 1995 Marketing Plan for Araneta Center seeks to improve its status in the planning mall industry. The largest is to achieve a 20% increase in market share by year 1996. The financial target is 25% Return on Investment and an increase of 25% in in annual revenues by attracting more lessees to occupy the untapped / unproductive portions of the commercial complex. The required Marketing Budget is P13.0 Million. To achieve this, the Marketing Strategy shall apply the By Pass Attack. This indirect assault will generate the curiosity of the target market to try the new image if the Araneta Center, thereby attracting greater enthusiasm from a new breed of shoppers. 1996-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_masteral/2165 Master's Theses English Animo Repository Business Administration, Management, and Operations |
| institution |
De La Salle University |
| building |
De La Salle University Library |
| continent |
Asia |
| country |
Philippines Philippines |
| content_provider |
De La Salle University Library |
| collection |
DLSU Institutional Repository |
| language |
English |
| topic |
Business Administration, Management, and Operations |
| spellingShingle |
Business Administration, Management, and Operations Guzman, Arlene R. A marketing plan for Araneta Center |
| description |
The 1995 Marketing Plan for Araneta Center seeks to improve its status in the planning mall industry. The largest is to achieve a 20% increase in market share by year 1996. The financial target is 25% Return on Investment and an increase of 25% in in annual revenues by attracting more lessees to occupy the untapped / unproductive portions of the commercial complex. The required Marketing Budget is P13.0 Million.
To achieve this, the Marketing Strategy shall apply the By Pass Attack. This indirect assault will generate the curiosity of the target market to try the new image if the Araneta Center, thereby attracting greater enthusiasm from a new breed of shoppers. |
| format |
text |
| author |
Guzman, Arlene R. |
| author_facet |
Guzman, Arlene R. |
| author_sort |
Guzman, Arlene R. |
| title |
A marketing plan for Araneta Center |
| title_short |
A marketing plan for Araneta Center |
| title_full |
A marketing plan for Araneta Center |
| title_fullStr |
A marketing plan for Araneta Center |
| title_full_unstemmed |
A marketing plan for Araneta Center |
| title_sort |
marketing plan for araneta center |
| publisher |
Animo Repository |
| publishDate |
1996 |
| url |
https://animorepository.dlsu.edu.ph/etd_masteral/2165 |
| _version_ |
1781418109106651136 |