Retail marketing strategy for Caltex (Philippines) Inc.

• Main Author: Trinidad, Rico R.
• Format: text
• Language: English
• Published: Animo Repository 2000
• Subjects: Petroleum industry and trade > Philippines; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/2765
• Institution: De La Salle University

Caltex is a major player in the Philippines petroleum industry. This study seeks to develop a corporate strategy for Caltex, particularlt for its marketing retail business. Marketing retail is significant for the oil companies because this is where the high value products from crude refininf are mar...