Retail marketing strategy for Caltex (Philippines) Inc.

Caltex is a major player in the Philippines petroleum industry. This study seeks to develop a corporate strategy for Caltex, particularlt for its marketing retail business. Marketing retail is significant for the oil companies because this is where the high value products from crude refininf are mar...

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主要作者: Trinidad, Rico R.
格式: text
語言:English
出版: Animo Repository 2000
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在線閱讀:https://animorepository.dlsu.edu.ph/etd_masteral/2765
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機構: De La Salle University
語言: English

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