Retail marketing strategy for Caltex (Philippines) Inc.

• المؤلف الرئيسي: Trinidad, Rico R.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2000
• الموضوعات: Petroleum industry and trade > Philippines; Business Administration, Management, and Operations
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_masteral/2765

Caltex is a major player in the Philippines petroleum industry. This study seeks to develop a corporate strategy for Caltex, particularlt for its marketing retail business. Marketing retail is significant for the oil companies because this is where the high value products from crude refininf are mar...