AR virtual try-on application of MAC Cosmetics and purchase intention mediated by AR experience among Gen Y beauty consumers

• المؤلفون الرئيسيون: Borromeo, Elizabeth, Delos Santos, Annielyn S., Tomas, Sophia Mikah C.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2021
• الموضوعات: Augmented reality; Cosmetics; Selling—Cosmetics; Electronic commerce; Technology and Innovation
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_dsi/7

Several studies on Augmented Reality technology reported the characteristics of Augmented Reality applications have contributed to immersive AR experience to the users. Also, some studies stated that AR experience influenced the user’s behavioral intentions and cognitive psychology. However, the lin...