Assessing the mediating effect of live video game streaming platform to the factors that influence viewer participation and the level of participation of the viewers

• Main Authors: Foncardas, Jade Gabriele T., Kehyeng, Micah D., Pinohermoso, Patricia Nicole L., Tan, John Deether G.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Consumer behavior; Spectators; Video games industry; Marketing; Other Business
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/118; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1032/viewcontent/Assessing_the_Mediating_Effect2_of_Live_Video_Game_Streaming_Platf_Redacted.pdf
• Institution: De La Salle University

Live video game stream has been around for a few years but only during the time of the pandemic did many utilize this as a way to both entertain themselves (viewer perspective) and earn from it (streamer perspective). The study focuses on assessing if streaming platforms has a mediating effect to bo...