The influence of intrinsic and extrinsic motivations and the moderating role of consumer attitudes and knowledge towards purchase intention of social enterprise brands in the Philippine fashion industry

• المؤلفون الرئيسيون: Elegores, Leona Ericka B., Fernandez, Gerika Emmanuelle D., Lim, Beverly Z., Quitoy, Bianca Mae O.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2022
• الموضوعات: Consumer behavior; Clothing trade—Philippines; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_dsi/113; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1037/viewcontent/The_Influence_of_Intrinsic2_and_Extrinsic_Motivations_and_the_Mode_Redacted.pdf

The onslaught of the COVID-19 pandemic has challenged the social enterprises to sustain their missions while recovering. But they have pushed forward despite the difficulties of major adjustments and limited resources such as that of not receiving cash assistance from the social amelioration program...