The relationship between intrapersonal factors and consumers' purchase intentions on hedonic products with sustainable packaging: The mediating role of green brand attitude and attachment

• المؤلفون الرئيسيون: Alloso, Angelica Samantha T., Gonzales, Francess Regina B., Lagman, Angela Joy P., Salangsang, Pomeleigh May G.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2022
• الموضوعات: Consumer behavior; Green products; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_dsi/111; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1039/viewcontent/The_Relationship_between_Intrapersonal_Factors_and_Consumers_Pur_Redacted.pdf

In 2017, global plastic pollution surpassed 348 million tons. The growing amount of plastic waste in the environment is attracting more global attention as more consumers are becoming more eco-conscious in their Purchase Intention. The study aims to assess the relationship between Intrapersonal Fact...