Assessing the influence that sports sponsorships has on the purchasing behavior of adult consumers in Metro Manila

Assessing the influence that sports sponsorships has on the purchasing behavior of adult consumers in Metro Manila

The Philippines has one of the biggest love for sports in Asia, this is why the research group felt the necessity to further research on the topic, especially that there is a lack of studies regarding sports businesses here in the country. The researchers wanted to assess the impact of sports sponso...

Saved in:

書目詳細資料
Main Authors:	Arceo, Rafael Enrico Lao, Catedral, Diego Jesus Tungol, Lacson, Juan Miguel Bachmann, Narciso, Zachary Martin Asuncion
格式:	text
語言:	English
出版:	Animo Repository 2022
主題:	Consumer behavior—Philippines—Metro Manila Sports sponsorship—Philippines—Metro Manila Marketing
在線閱讀:	https://animorepository.dlsu.edu.ph/etdb_dsi/66 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1078/viewcontent/Assessing_the_Influence_that_Sports_Sponsorships_has_on_the_Purch2_Redacted.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

相似書籍

Accessibility of rail station in Metro Manila
由: De Jesus, Alexander M., et al.
出版: (2006)

Factors influencing graduating college students' career choices: Evidences from selected social science programs in Metro Manila
由: Mercado, Marie Noelle C., et al.
出版: (2019)

Impact of organizational culture on strategy implementation
由: Guinto, Romeo B., Jr., et al.
出版: (2010)

Contamination of commonly consumed vegetables with parasitic protozoan and helminth eggs from selected local markets in Metro Manila, Philippines
由: Dulatre, Megan Margery A.
出版: (2018)

Assessing the effectiveness of the types of point of sale advertising materials of brand X in selected retail accounts in the Greater Manila Area
由: Alicer, Albert Benigno S., et al.
出版: (2009)

Detection of Wolbachia in field-collected Aedes aegypti mosquitoes in Metropolitan Manila, Philippines
由: Carvajal, Thaddeus M., et al.
出版: (2019)

2KM : komyuter sa kalakhang Maynila: A photo essay on the predicaments of Metro Manila public transportation commuters
由: Relevo, Jenny D.
出版: (2016)

A research study on the success factors and success indicators of small, medium, and large enterprises in Metro Manila
由: Abad Santos, Mycel, et al.
出版: (1997)

The role of entrepreneur's financial sophistication on the nexus of business strategy and sustainability indicators of microenterprises in the National Capital Region
由: Guliman, Sheevun Di O.
出版: (2017)

Attribution of success and failure in academics among Korean students and Filipino professors in the selected private colleges in Metro Manila
由: Lee, Yookyung
出版: (2007)

Teaching approach, perceived parental involvement and autonomy as predictors of achievement
由: Alvaera, Aldrich B., et al.
出版: (2008)

Crowd dynamics and control in high-volume metro rail stations
由: Samson, Briane Paul V., et al.
出版: (2017)

Organizational commitment, demographic factors and the turnover intentions of generation X and Y employees
由: Pipo, Mark Francis A., et al.
出版: (2009)

An empirical study on the factors that determine the Filipino preferences for blended spices within Metro Manila
由: Elegado, Nicholas Eduardo Tan
出版: (2018)

Commuting behavior adaptation to flooding: An analysis of transit users’ choices in Metro Manila
由: Abad, Raymund Paolo B., et al.
出版: (2020)

Career choice anxiety and career decision-making: As moderated by career self-efficacy
由: Barra, Andrea Kirstie C., et al.
出版: (2017)

Current CSR practices of manufacturing firms in Metro Manila from the 2008 issue of the Business World Magazine's top 1000 corporations in the Philippines
由: Arre, John Ireneo G., et al.
出版: (2009)

Drivers and barriers to environmental practices of small and medium hotels in Metro Manila
由: Lee, Kevin U., et al.
出版: (2010)

Vulnerability of road-based public transit travel to flooding in Metro Manila, Philippines
由: Abad, Raymund Paolo B.
出版: (2020)

The impact of work-life initiatives on employee attitude in select life insurance companies in Metro Manila
由: Chua, Mitzie Pearl C., et al.
出版: (2010)

Predictive model of alocholic intoxication based on motorcycle rider movement
由: Del Rosario, Imanuel Luir T., et al.
出版: (2015)

I like celebrity #endorsement: Assessing the influence of social media influencers (SMIs) on the online purchase intention of the gen Z market in Metro Manila and the mediating role of credibility
由: Buerano, Jericho Emmanuel M., et al.
出版: (2021)

Optimal scheduling of buses along Epifanio Delos Santos Avenue (EDSA), Metro Manila using genetic algorithm
由: Roquel, Krister Ian Daniel Z., et al.
出版: (2016)

Factors affecting the electronic commerce adoption of firms in the National Capital Region exporting holiday decorations
由: Suplico, Luz T.
出版: (2004)

The impact of socioeconomic characteristics and land use patterns on household vehicle ownership and energy consumption in an urban area with insufficient public transport service – A case study of Metro Manila
由: Rith, Monorom, et al.
出版: (2019)

A study into the market concentration of selected savings and mortgage banks in Metro Manila
由: Dizon, Faith Marie, et al.
出版: (1991)

Levels of entrepreneurship and associated factors and job satisfaction among young entrepreneurs in Metro Manila
由: Ereneta, Lorenzo Manuel G.
出版: (2017)

Inclusive mobility in Metro Manila: Exploring service and livelihood models and market and policy enablers and barriers
由: Romero, Segundo Joaquin E., Jr., et al.
出版: (2013)

Consumption pattern of poor households in Metro Manila - A microeconometric evaluation
由: Rufino, Cesar C.
出版: (2013)

Spatial characterization of black carbon mass concentration in the atmosphere of a Southeast Asian megacity: An air quality case study for Metro Manila, Philippines
由: Alas, Honey Dawn, et al.
出版: (2018)

An empirically derived model of effective counselors from the perspective of counseling stakeholders
由: Guarino, Aime T.
出版: (2007)

Perceived risk of public transport travel during flooding events in Metro Manila, Philippines
由: Abad, Raymund Paolo B., et al.
出版: (2019)

An integrated and optimal scheduling of a public transport system in Metro Manila using genetic algorithm
由: Escolano, Cyrill O., et al.
出版: (2014)

An assessment of the effects of transport groups-state collaboration in the development of the unified vehicular volume reduction program
由: Cardasto, Millicent M., et al.
出版: (2000)

Activity pattern of school/university tenants and their family members in Metro Manila – Philippines
由: Kecorius, Simonas, et al.
出版: (2018)

The relationship of coaching competency on the athlete's self-efficacy and hope
由: Chu, Robert Dane, et al.
出版: (2008)

Determinants of individual vehicle type choice and energy consumption in a heavy traffic metropolis of Southeast Asia featuring the case of Metro Manila
由: Rith, Monorom, et al.
出版: (2020)

Spatial interaction model analyses using Metro manila traffic flow data
由: Gozun, Brian C.
出版: (2009)

Geriatric palliative caregiving among professional caregivers in Metro Manila: Experiences, social factors, and self-assessments
由: Clamor, Wilfred Luis L.
出版: (2017)

The impact of green Marketing strategies of fast fashion brands on purchasing behavior of select college level students in Metro Manila
由: Abanilla, Gian Keith L., et al.
出版: (2022)