The effects of source characteristics, psychological-related influential factors, and content attributes on purchase intentions: A case study on BLK Cosmetics Philippines

• Main Authors: Alonte, Alexis Therese L., Nubla, Candace Anne D., Ramirez de Arellano, Dominique Marie B., Torres, Ralph Phillip F.
• 格式: text
• 語言: English
• 出版: Animo Repository 2022
• 主題: Consumer behavior—Philippines; Consumers—Attitudes; Marketing; Other Business
• 在線閱讀: https://animorepository.dlsu.edu.ph/etdb_dsi/53; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1083/viewcontent/The_Effects_of_Source_Characteristics_Psychological_Related_Infl2.pdf
• 機構: De La Salle University

BLK Cosmetics Philippines is a cosmetics company that provides affordable high-quality products to the Philippine market. BLK has integrated influencer marketing to better connect with its customers. Influencer Marketing is a widely used strategy where social media influencers are in agreement with...