Factors affecting customer satisfaction that will lead to customer loyalty towards single location service businesses: The case of Tire King and Rubber Product Inc.

• Main Authors: Antonio, Arianelle Rose D., Espeleta, Ernel L., Jr., Salvacion, Andrea Marielle R., Torres, Elinelle Mae R.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Consumer satisfaction; Customer loyalty; Electronic commerce—Philippines; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdb_dsi/141; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1149/viewcontent/Factors_affecting_customer_satisfaction_that_will_lead_to_custome_Redacted.pdf
• Institution: De La Salle University

Regarding measuring customer satisfaction, some models have been proposed that may be used to measure customer satisfaction effectively. The model commonly used is the SERVQUAL model, also known as the Service Quality Model, which focuses on the services and work ethics presented by the employees to...