Factors affecting customer satisfaction that will lead to customer loyalty towards single location service businesses: The case of Tire King and Rubber Product Inc.

• المؤلفون الرئيسيون: Antonio, Arianelle Rose D., Espeleta, Ernel L., Jr., Salvacion, Andrea Marielle R., Torres, Elinelle Mae R.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2022
• الموضوعات: Consumer satisfaction; Customer loyalty; Electronic commerce—Philippines; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_dsi/141; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1149/viewcontent/Factors_affecting_customer_satisfaction_that_will_lead_to_custome_Redacted.pdf

Regarding measuring customer satisfaction, some models have been proposed that may be used to measure customer satisfaction effectively. The model commonly used is the SERVQUAL model, also known as the Service Quality Model, which focuses on the services and work ethics presented by the employees to...