Why pay for free play? Investigating the excessive in-game purchases made by mobile legends gamers in the Philippines

• المؤلفون الرئيسيون: Samonte, Piolo Louise Austria, Sevilla, Diego Luis Santos, So, Garvyn Mark Gaw, Yam, Pio Alberto Cervantes
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2023
• الموضوعات: Consumer behavior; Video gamers—Psychology; Mobile games; Marketing; Other Business
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_dsi/164; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1154/viewcontent/Why_Pay_for_Free_Play__Investigating_the_Excessive_In_Game_Purcha.pdf

With a valuation of $274 billion, the mobile gaming market is experiencing remarkable growth, becoming one of the most lucrative sectors in the electronic gaming industry. It is thus vital to investigate the correlation between Purchase Intentions and Actual Purchases among Philippine players of Mob...