The impact of digital media use, management capabilities, technological capabilities with the moderating role of traditional social activity to the business performance of SMEs in Metro Manila

The impact of digital media use, management capabilities, technological capabilities with the moderating role of traditional social activity to the business performance of SMEs in Metro Manila

The pandemic caused by COVID-19 has forced many businesses in the Philippines specifically in Metro Manila to shift to an online setting such as the various social media applications available in the country. The research study was conducted to define the impact of Digital Media Use, Management Capa...

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Bibliographic Details
Main Authors: Camalig, Rovin G., Okada, Yuki G., De Villa, Maxine Erin
Format: text
Language:English
Published: Animo Repository 2023
Subjects:
Small business—Technological innovations—Philippines—Metro Manila
Social media
Business Administration, Management, and Operations
Technology and Innovation
Online Access:https://animorepository.dlsu.edu.ph/etdb_dsi/161
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1167/viewcontent/The_Impact_of_Digital_Media_Use2_Management_Capabilities_Technol.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etdb_dsi/161
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1167/viewcontent/The_Impact_of_Digital_Media_Use2_Management_Capabilities_Technol.pdf

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