The impact of digital media use, management capabilities, technological capabilities with the moderating role of traditional social activity to the business performance of SMEs in Metro Manila
The pandemic caused by COVID-19 has forced many businesses in the Philippines specifically in Metro Manila to shift to an online setting such as the various social media applications available in the country. The research study was conducted to define the impact of Digital Media Use, Management Capa...
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Main Authors: | Camalig, Rovin G., Okada, Yuki G., De Villa, Maxine Erin |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2023
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etdb_dsi/161 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1167/viewcontent/The_Impact_of_Digital_Media_Use2_Management_Capabilities_Technol.pdf |
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Institution: | De La Salle University |
Language: | English |
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