Crisis in today’s time: The impact of situational crisis communication theory & strategies towards the crisis response outcomes of food & beverage companies in the Philippines

• المؤلفون الرئيسيون: Briones, Paulo Raphael Lim, Espiña, Dannielle Meyer Laude, San Jose, Sophia Castro, Tarnate, Roberto Lorenzo Torre
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2023
• الموضوعات: Communication in crisis management; Crisis management; Business and Corporate Communications
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_dsi/165; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1172/viewcontent/Crisis_in_Today_s2_Time__The_Impact_of_Situational_Crisis_Communic.pdf

The Situational Crisis Communication Theory (SCCT) was developed by Timothy Coombs in 1994 wherein the author discusses how communication is essential in the process of dealing with a crisis. The main problem of the study is to find out how the theory supports a company in the Philippine food &...