Crisis in today’s time: The impact of situational crisis communication theory & strategies towards the crisis response outcomes of food & beverage companies in the Philippines
The Situational Crisis Communication Theory (SCCT) was developed by Timothy Coombs in 1994 wherein the author discusses how communication is essential in the process of dealing with a crisis. The main problem of the study is to find out how the theory supports a company in the Philippine food &...
محفوظ في:
| المؤلفون الرئيسيون: | , , , |
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| التنسيق: | text |
| اللغة: | English |
| منشور في: |
Animo Repository
2023
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://animorepository.dlsu.edu.ph/etdb_dsi/165 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1172/viewcontent/Crisis_in_Today_s2_Time__The_Impact_of_Situational_Crisis_Communic.pdf |
| الوسوم: |
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| المؤسسة: | De La Salle University |
| اللغة: | English |