A crisis management model : a look at Singapore Airlines with the SARS case.

• Main Authors: Fong, Chee Yong., Lem, Hong Jie., Hong, Zheng Qi.
• Other Authors: Kim, Chang Su
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Management::Crisis management
• Online Access: http://hdl.handle.net/10356/9173
• Institution: Nanyang Technological University

The SARS crisis has tremendous impact on Singapore Airlines. Despite any misgivings that SIA might have done, it has performed quite well overall. With the existence of good crisis management plans, maintaining good relationships with various publics during the pre-crisis phase, it can help SIA in m...