Nutrition label design and its effect on purchase intentions through readability considering consumer nutrition knowledge

• Main Authors: Escaño, Ignacio Luis S., Orendain, Betto Daniele T., Valderrama, Ma. Victoria C.
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Food—Labeling; Labels > Design; Consumers' preferences; Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/etdb_induseng/8; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1007&context=etdb_induseng
• Institution: De La Salle University

Nutrition labels are the only accurate source of information of a product’s nutritional contents. They are intended to serve as a guide for consumers in selecting their food. However, these labels can only be effective if consumers read them. An identified gap on nutrition label use among consumers...