Wordmark logo design and its effect on click intention through visual attractiveness considering perceived trust

Wordmark logo design and its effect on click intention through visual attractiveness considering perceived trust

With the rapid growth of the e-commerce industry, companies should be able to establish good branding in order to attract more customers and differentiate themselves from competitors. One way of doing so is to capitalize on the brand logo. A typical logo consists of color, shape, and typeface design...

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Bibliographic Details
Main Authors: Balbon, Caitlin Shantelle, Go, Aldrich Kyle C., Javelosa, Justin Christopher U., To Chip, Trisha Lauren A.
Format: text
Language:English
Published: Animo Repository 2023
Subjects:
Logos (Symbols)—Design
Branding (Marketing)
Industrial Engineering
Online Access:https://animorepository.dlsu.edu.ph/etdb_induseng/20
https://animorepository.dlsu.edu.ph/context/etdb_induseng/article/1030/viewcontent/2023_Balbon_Go_Javelosa_ToChip_CompleteVersionETD.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etdb_induseng/20
https://animorepository.dlsu.edu.ph/context/etdb_induseng/article/1030/viewcontent/2023_Balbon_Go_Javelosa_ToChip_CompleteVersionETD.pdf

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