Wordmark logo design and its effect on click intention through visual attractiveness considering perceived trust
With the rapid growth of the e-commerce industry, companies should be able to establish good branding in order to attract more customers and differentiate themselves from competitors. One way of doing so is to capitalize on the brand logo. A typical logo consists of color, shape, and typeface design...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
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Animo Repository
2023
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdb_induseng/20 https://animorepository.dlsu.edu.ph/context/etdb_induseng/article/1030/viewcontent/2023_Balbon_Go_Javelosa_ToChip_CompleteVersionETD.pdf |
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| Institution: | De La Salle University |
| Language: | English |