Wordmark logo design and its effect on click intention through visual attractiveness considering perceived trust

• Main Authors: Balbon, Caitlin Shantelle, Go, Aldrich Kyle C., Javelosa, Justin Christopher U., To Chip, Trisha Lauren A.
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Logos (Symbols)—Design; Branding (Marketing); Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/etdb_induseng/20; https://animorepository.dlsu.edu.ph/context/etdb_induseng/article/1030/viewcontent/2023_Balbon_Go_Javelosa_ToChip_CompleteVersionETD.pdf
• Institution: De La Salle University

With the rapid growth of the e-commerce industry, companies should be able to establish good branding in order to attract more customers and differentiate themselves from competitors. One way of doing so is to capitalize on the brand logo. A typical logo consists of color, shape, and typeface design...