An investigation of micro-entrepreneurs' adoption of social media for e-commerce in the Philippines: A sociocultural perspective
The exponential growth of the social interaction activities on the social media platform has created an avenue for any micro, small-medium enterprise (MSME) to grasp the economic opportunities at the grassroots level, thus social commerce has emerged as a new era of e-commerce. The adoption, as well...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2021
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdd_infotech/1 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1000&context=etdd_infotech |
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| Institution: | De La Salle University |
| Language: | English |