An investigation of micro-entrepreneurs' adoption of social media for e-commerce in the Philippines: A sociocultural perspective

• Main Author: Catedrilla, Jypzie M.
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Electronic commerce > Philippines; Trust; Small business; E-Commerce
• Online Access: https://animorepository.dlsu.edu.ph/etdd_infotech/1; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1000&context=etdd_infotech
• Institution: De La Salle University

The exponential growth of the social interaction activities on the social media platform has created an avenue for any micro, small-medium enterprise (MSME) to grasp the economic opportunities at the grassroots level, thus social commerce has emerged as a new era of e-commerce. The adoption, as well...