Email marketing journey: An integrated action research on customer appreciation to increase direct customer engagement
Customer engagement is part of the overall customer experience. Kotler & Keller (2012) stated that highly satisfied customer generally stays loyal longer, buys more as the company introduces new and upgraded products, talks favorably to others about the company and its products, pays less attent...
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| Format: | text |
| Language: | English |
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Animo Repository
2021
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| Online Access: | https://animorepository.dlsu.edu.ph/etdm_manorg/28 https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1007/viewcontent/Delacruz2.pdf |
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| Institution: | De La Salle University |
| Language: | English |