Standardizing the endorsement process in the Customer Operations Department of AMP Marine Products

• Main Author: Galera, Marcelle Josephine M.
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Reengineering (Management); Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/20; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1011/viewcontent/Galera2.pdf
• Institution: De La Salle University

System updates can render existing business processes obsolete. When AMP Marine Products transitioned from SAP-CRM to Salesforce as its customer relationship management system, its incumbent endorsement process was deemed unusable as the new system no longer supported the process, thereby creating a...