An insider action research on identifying, segmenting, and evaluating the target market of Little Happy Box PH towards business growth

• Main Author: Tenorio, Aylnn Kristy P.
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Target marketing; Marketing; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/5; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1022/viewcontent/Tenorio2.pdf; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1022/filename/0/type/additional/viewcontent/2021_Tenorio_Aylnn_Kristy_Approval_Sheet.pdf; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1022/filename/1/type/additional/viewcontent/2021_Tenorio_Aylnn_Kristy_Preliminary_Pages.pdf; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1022/filename/2/type/additional/viewcontent/2021_Tenorio_Aylnn_Kristy_Chapter1.pdf; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1022/filename/3/type/additional/viewcontent/2021_Tenorio_Aylnn_Kristy_Chapter2.pdf; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1022/filename/4/type/additional/viewcontent/2021_Tenorio_Aylnn_Kristy_Chapter3.pdf; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1022/filename/5/type/additional/viewcontent/2021_Tenorio_Aylnn_Kristy_Chapter4.pdf; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1022/filename/6/type/additional/viewcontent/2021_Tenorio_Aylnn_Kristy_Chapter5.pdf; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1022/filename/7/type/additional/viewcontent/2021_Tenorio_Aylnn_Kristy_Chapter6.pdf; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1022/filename/8/type/additional/viewcontent/2021_Tenorio_Aylnn_Kristy_Chapter7.pdf; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1022/filename/9/type/additional/viewcontent/2021_Tenorio_Aylnn_Kristy_Chapter8.pdf; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1022/filename/10/type/additional/viewcontent/2021_Tenorio_Aylnn_Kristy_Chapter9.pdf; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1022/filename/11/type/additional/viewcontent/2021_Tenorio_Aylnn_Kristy_References.pdf; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1022/filename/12/type/additional/viewcontent/2021_Tenorio_Aylnn_Kristy_Appendices.pdf; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1022/filename/13/type/additional/viewcontent/2021_Tenorio_Aylnn_Kristy_SubmissionConsentForm.pdf; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1022/filename/14/type/additional/viewcontent/Tenorio_Aylnn_Kristy_11097086_PanelistsApproval.pdf; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1022/filename/15/type/additional/viewcontent/RVRCOB_Dean_Approval.pdf
• Institution: De La Salle University

The insider action research identified, segmented, and evaluated the target market of the Little Happy Box PH, an online retail store that resells Filipino-owned and Philippine-made self-care products and artisan crafts. In a new business and organization, business goals are mostly focused on sales....