Integrative action research on using social media marketing to increase the number of enrollees and integrating the enrollment system on the website to improve the enrollment system of Rainbow Joy Learning Center, Inc.

• المؤلف الرئيسي: Teodoro, Lanz Angela D.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2022
• الموضوعات: School enrollment—Internet marketing; Internet marketing; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdm_manorg/101; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1106/viewcontent/Using_Social_Media_Marketing_to_Increase_the_Enrollees_and__Impro_Redacted.pdf

This insider action research aimed to increase the number of enrollees at Rainbow Joy Learning Center and to improve its enrollment process. As our team implemented interventions in both cycles, we used the AIDA model and the System Development Lifecycle model. In cycle 1, my collaborators and I add...