Integrative action research on using social media marketing to increase the number of enrollees and integrating the enrollment system on the website to improve the enrollment system of Rainbow Joy Learning Center, Inc.

• Main Author: Teodoro, Lanz Angela D.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: School enrollment—Internet marketing; Internet marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/101; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1106/viewcontent/Using_Social_Media_Marketing_to_Increase_the_Enrollees_and__Impro_Redacted.pdf
• Institution: De La Salle University

This insider action research aimed to increase the number of enrollees at Rainbow Joy Learning Center and to improve its enrollment process. As our team implemented interventions in both cycles, we used the AIDA model and the System Development Lifecycle model. In cycle 1, my collaborators and I add...