An integrative action research (IAR) on the use of effective management communication in implementing sales controls to increase task clarity: The case of University X's outbound sales team

• Main Author: Javellana, Myra Rose O.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Communication in management; Sales force management; Business and Corporate Communications; Sales and Merchandising
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/110; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1129/viewcontent/An_Integrative_Action_Research__IAR__on__The_Use_of_Effective_Man_Redacted.pdf
• Institution: De La Salle University

Because of the technological advancements, many new startup companies are born each year; however, with this high startup birth rate also comes a high mortality rate. And the top reason identified for these failures is cash flow exhaustion, reflected by poor revenue generation. Effective sales teams...