Promoting the viability of Tops Kitchen amidst the pandemic

• Main Author: Contreras, Christian C.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Internet marketing—Philippines; Restaurants—Internet marketing—Philippines; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/139; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1154/viewcontent/Promoting_the_Viability3_of_TOPS_Kitchen_Amidst_the_Pandemic_Redacted.pdf
• Institution: De La Salle University

This action research aimed to address the issue of Tops Kitchen regarding the low awareness of the business. During the initial launch of the business, this was its greatest challenge given that it was a business that started during the onset of the pandemic. Collaboration between the proprietor, kitchen manager and the assistant cooks paved a way for the business to really grow and be known; all done with respect to the four steps of action research. It was found out that the social media presence of Tops Kitchen was non-existent, and therefore had no presence and way to get word out regarding the products that the business had to offer. With the collaboration between the kitchen manager and the proprietor, a social media page was eventually created which led to increased foot traffic for the business. However, with the improvement of foot traffic came another issue which exposed the lack of training of the assistant cooks. Through the assistance of the kitchen manager, however, a training program was held which led to the improvement of the operations management skills of the assistant cooks. Through these interventions, Tops Kitchen became a step closer to being a strong restaurant business in the Southern Leyte area.