An integrative action research on implementing a customer relationship management (CRM) for effective lead maintenance, account management, and after-sales documentation

• Main Author: Bibi, Aibar Rabi Rashad
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Operations research; Business Administration, Management, and Operations; Operations and Supply Chain Management
• Online Access: https://animorepository.dlsu.edu.ph/etdm_manorg/183; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1222/viewcontent/2023_Bibi_AibarRabiRashad_CompleteVersionETD.pdf
• Institution: De La Salle University

This action research addressed the challenges faced by our company, GoPrime Technology Corp. doing business as GoSolar Philippines, which specializes in providing clean and sustainable solar power systems. Our organization relied on multiple decentralized records stored in Google Sheets and Microsof...