An integrative action research on implementing a customer relationship management (CRM) for effective lead maintenance, account management, and after-sales documentation

• المؤلف الرئيسي: Bibi, Aibar Rabi Rashad
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2023
• الموضوعات: Operations research; Business Administration, Management, and Operations; Operations and Supply Chain Management
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdm_manorg/183; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1222/viewcontent/2023_Bibi_AibarRabiRashad_CompleteVersionETD.pdf
• المؤسسة: De La Salle University

This action research addressed the challenges faced by our company, GoPrime Technology Corp. doing business as GoSolar Philippines, which specializes in providing clean and sustainable solar power systems. Our organization relied on multiple decentralized records stored in Google Sheets and Microsof...