An integrated marketing communications campaign for Hydrabox H2O

• Main Author: Coloma, Cristina Marie C.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Drinking water—Philippines—Marketing; Bottled water—Philippines—Marketing; Green marketing—Philippines; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/40; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1045&context=etdm_market
• Institution: De La Salle University

Plastic does not only pose a massive pollution problem—but it also aggravates climate change. Plastic is one of the most persistent pollutants on earth as it is made to last for it takes years, even centuries, for plastic to break down. It is because of the Philippines’ massive plastic problem Hydra...